UK Pet Food Reviews
Wagg dog food

Range of products

Cheap and Cheerful!

What more can we say about Wagg dog foods. They've been making pet foods for 25 years, have some good marketing, attractive packaging and the food is readily available in supermarkets, at a price which is somewhere in the middle between cheap and premium.

Recipes and ingredients

The basic Wagg food is based around wheat and mixed meat meal, but in its favour is a reasonable retail price.

The Wagg wheat free sensitive does at least do away with the wheat, but there's still a lot of ingredients there of unknown origen which might cause issues with a 'sensitive' dog.

Prices and value for money

Expect to pay £11.50 for a 12kg sack of the basic food, and £18 for 12kg of the wheat free


Our Star Rating

Based not just on quality of ingredients, but if it seems to offer value for money!

dog food star rating

Product examples

Wagg Complete Dog Food with Chicken and Veg 12kg

Wagg  dog food


Wheat, Meat Meal, Wheatfeed, Maize, Poultry Fat, Digest, Rice, Beet Pulp, Chicken Meat Meal (min 4% in brown chunk), Linseed, Peas (min 4% in pea kibble), Carrot (min 4% in carrot kibble), Lucerne, Minerals, Yeast (0.08%), Citrus Extract (0.04%), Yucca Extract (0.01%). Additives (per kg): Vitamin A (E672) 10,000 iu, Vitamin D3 (E671) 1,000 iu, Vitamin E (alpha tocopherol acetate) 90 iu, Vitamin C (ascorbyl monophosphate) 50 mg, E1 Iron (iron III ferric oxide) 1000 mg, E2 Iodine (calcium iodate) 2 mg, E4 Copper (cupric sulphate pentahydrate) 10 mg, E5 Manganese (manganous oxide) 50 mg, E6 Zinc (zinc oxide) 40 mg, E6 Zinc (zinc chelate) 60 mg, E8 Selenium (sodium selenite) 0.1 mg, Antioxidant, Preservative.


Protein 21%,  Fat 8%,

Wagg Complete Sensitive Wheat Free Chicken and Rice Dog Food 12kg

Wagg dog food


Cereals (4% Rice), Meat and Animal Derivatives (25.5% including 4% Chicken), Vegetables (4% Peas), Derivatives of Vegetable Origin, Oils and Fats, Minerals, Yeasts (MOS 0.1%), Citrus Extract (0.05%), Yucca Extract (0.012%). Technological Additives: None Stated; Sensory Additives: None Stated; Nutritional Additives: Vitamin A 12,000 iu, Vitamin D3 1,200 iu, Vitamin E 90 mg, Vitamin C 50 mg, Zinc (Zinc Oxide) 75 mg, Iron (Iron Sulphate Monohydrate) 60 mg, Manganese (Manganous Oxide) 50 mg, Zinc (Zinc Chelate of Amino Acids Hydrate) 25 mg, Copper (Copper Sulphate Pentahydrate) 10 mg, Iodine (Calcium Iodate Anhydrous) 2 mg, Selenium (Sodium Selenite) 0.1 mg. Antioxidant, Preservative.


Protein 20%, Fat 9%,

JB Good Food for Dogs
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