Product review - Wagg Dog Food

What can we say about Wagg dog foods. They've been making pet foods
for 25 years, have some good marketing, attractive packaging and
the food is readily available in supermarkets, at a price which
is somewhere in the middle between cheap and premium.
You can buy a large bag of Wagg for £18+ but you do feed
a lot compared to premium foods, so do the sums on cost/day!
They say "We don’t use any artificial colours or flavours
in our pet food, the meat in our complete dry dog food is human
food grade and, where possible, we source our raw materials locally
or nationally, within the UK."
What they don't tell you is that the food is based around wheat,
which is not the most easily digestible cereal, and there's not
a lot of meat in it, with cereals providing a lot of the protein.
It's what you would expect from a very standard supermarket own
brand dog food - call it 'cheap and cheerful' if you like.
Do take into consideration feeding rates though. An £18 bag
of food that you have to feed 400g/day (for a 20kg dog) is not so
economical if compared to a more digestible food that you feed 250g
/day.
To out that into clearer terms let's compare Wagg (and lots of
similar foods) with a more digestible alternative
Food |
Cost of 15kg |
Feeding Rate
(20kg dog) |
Cost/day |
Whites Premium |
31.99 |
285g |
60p |
Wagg Adult |
18.99 |
400g |
50p |
So yes, Wagg is over £10 a bag cheaper
than a premium food, but in reality it is only 10p a day more
expensive to feed the premium food |
if the price is right and you're not too fussy about ingredients
then this food might suit your dog, otherwise suss out some of the
more 'natural' foods around.
Check out Pet
Supermarket for discount prices on Wafcol
Wagg Complete Original
Beef & Veg Dog Food

Check out Pet
Supermarket |
They say:
Their best seller and one of the most popular complete dry
dog food products sold in the UK
Wagg Complete Original Beef & Veg Dog Food contains Wheat,
Meat Meal, Wheatfeed, Maize, Oils & Fats, Linseed, Beet
Pulp, Peas, Lucerne,Vitamins and Minerals. Added Citrus, Yeast
and Yucca. With Antioxidant: EC additive.
Typical Analysis
Protein 21%, Oil 8% Crude Fibre 3%
|
Wagg Complete Premium Dog Food

|
Wagg Complete Premium Dog Food contains Wheat, Meat Meal,
Wheatfeed, Maize, Chicken Meat Meal (min 4% in Chicken Kibble),
Carrot & Rice (min 20% in Carrot/Rice Disc), Oils &
Fats, Linseed, Beet Pulp, Peas (min 4% in Pea Kibble), Lucerne,
Vitamins & Minerals. Added Citrus, Yeast & Yucca.
With Antioxidant and Preserved with: EC additives.
Typical Analysis
Protein 22%, Oil 9% Crude Fibre 3%
|
Wagg Complete Puppy Food

|
Wagg Complete Puppy Food contains Wheat, Chicken Meat Meal,
Meat Meal, Wheatfeed, Oils & Fats, Maize Gluten, Vitamins
& Minerals, Linseed, Maize, Peas, Beet Pulp, Lucerne.
Added Citrus, Yeast and Yucca. With Antioxidant and Preserved
with: EC Additives.
Typical Analysis
Protein 28%, Oil 10% Crude Fibre 3%
|
Wagg Complete Sensitive Dog
Food

|
Wagg Complete Sensitive Dog Food contains Maize, Rice (min
4%), Porridge Oats, Chicken Meat Meal (min 4%), Meat Meal,
Oils & Fats, Beet Pulp, Linseed, Vitamins & Minerals.
Added Citrus, Yeast & Yucca. With Antioxidant: EC additive.
Typical Analysis
Protein 20%, Oil 10% Crude Fibre 3%
|
Wagg Complete Worker

|
Wagg Complete Worker Chicken Dog Food contains Wheat, Meat
Meal, Wheatfeed, Fat, Chicken Meat Meal (min 5% in Chicken
Kibble), Digest, Linseed, Beet Pulp, Peas (min 4% in Pea Kibble),
Maize, Lucerne. With added Citrus, Yeats & Yucca. With
Antioxidant: BHT.
Typical Analysis
Protein 23%, Oil 10% Crude Fibre 3%
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