UK Pet Food Reviews
Simpsons dog food

Range of products

Simpsons is a relatively new brand, and entering a very packed market as it's competing in the 'Natural' Food shelves.

If you want to feed your dog a 'wolf' type diet packed full of meat and cereal free then Simpsons offer an 80/20 food (that means animal ingredients (80%) fruit, vegetables and botanicals (20%) and 0% grains) and being UK made this is probably cheaper than some of the very expensive imported brands coming across from the US

Recipes and ingredients

The Simpsons recipes fall neatly into the 'natural' pet food sector and although not the cheapest out there, this is good quality food.

A little confusing to list the total meat content as a straight addition of dried meat, fresh meat and fat though in the example below.

Prices and value for money

Expect to pay around £45 for a 12kg sack of their standard range and £55  for the 80;20 food.


Our Star Rating

Based not just on quality of ingredients, but if it seems to offer value for money!

dog food star rating

Product examples

Simpsons Premium Sensitive Adult Lamb & Potato 12kg

Simpsons  dog food


Lamb (min 45% - Dried Lamb, Deboned Lamb, Lamb Fat) Potato (min 26%) Beet Pulp, Brewers Yeast, Lamb Gravy, Dried Egg, Salmon Oil, Minerals, Linseeds, Vitamins, Yucca Extract, Cranberries, Nucleotides, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS), Glucosamine, MSM, Chondroitin.


Protein 25%,  Fat 14%, Fibre 3.5%

Simpsons Premium 80/20 Adult Dog - Mixed Meat & Fish

Simpsons dog food


Deboned chicken(27%), dried chicken(16%), deboned salmon(13%), sweet potato, potato, dried white fish(7%), dried salmon(5%), dried turkey(4%), chicken fat(2%), chicken gravy(2%), dried whole egg(2%), deboned white fish(2%), pea fibre, lucerne, minerals, vitamins, dried apple, dried carrot, spinach, dried seaweed, dried cranberry, prebiotic FOS, aniseed, fenugreek, glucosamine, MSM, chondroitin, thyme, marjoram, oregano, parsley, sage.


Protein 38%, Fat 18%, Fibre 2%

JB Good Food for Dogs
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