UK Pet Food Reviews
John Birch dog food

Range of products

There are quite a few small independent pet food brands around offering quality natural foods for pets, and made by the same manufacturers who supply the big and more expensive big brands, using identical ingredients and developed by experienced nutritionists -  offering excellent value for money.

They are worth taking a second look at particularly if you don't particularly want to pay £50+ for a large bag of a well-known brand of natural pet food, but still want the same quality of ingredients.

JB Petfood is a case in point with their 'Good Food' range of natural, premium, grain free and VAT free foods. Simple online sales and food delivered direct from the manufacturer, keeping transport costs to a minimum and the food has not been hanging around in a store room for months!

An excellent Grain free range of dog foods with 50% meat content and a VAT free range complete their offer.



Recipes and ingredients

The Recipes in the range foods offer named cereals and meats, alongside nutritional additives such as Omega-3 fatty acids and prebiotics, so they fit nicely into the 'Natural' category of premium foods.

Grain free have a min 50% meat at good prices, and quite a few are in the VAT free range so cheaper/kg

Prices and value for money

Expect to pay from £29 for a 12kg sack standard premium food to around £39.99 for the Grain Free, which is not expensive for a high meat content Grain Free food. Less/kg for the Working Dog offers on many of these recipes.

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The star rating is based not just on quality of ingredients, but if the food offers value for money!

dog food star rating

Product examples

JB Naturals Turkey and Rice 12kg

JB Good Food dog food


Rice, Turkey Meal, Oats, Freshly Prepared Turkey, Whole Linseed, Turkey Gravy, Turkey Fat, Beet Pulp, Alfalfa, Minerals, Vitamins, Natural Seaweed, Omega 3 Supplement, Chicory Extract, Calcium Carbonate, Yucca Extract, Dandelion, Vitamins and Minerals.


Protein 21%,  Fat 10%, Fibre 4%

JB Grain Free Pork, Sweet Potato and Apple 12kg

JB Grain Free dog food


Pork 50% (including 30% Freshly Prepared Pork, 18% Dried Pork & 2% Pork Stock), Sweet Potato (26%), Peas, Potato (8%), Beet Pulp, Linseed, Omega 3 Supplement, Vitamins & Minerals, Vegetable Stock, Apple (equivalent to 7.5g per Kg of product).


Protein 26%, Fat 14%, Fibre 3%

JB Good Food for Dogs
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